The next few months look pretty promising for the once great smartphone giant. Despite a year of decline where Samsung has grabbed the Android initiative, the Taiwanese company looks well positioned to make a resurgence.
Handsets are the key, and recently leaked rumours look pretty exciting indeed. The One X+ is a boosted version of the current One X, featuring a 1.7GHz Tegra 3 processor running Jelly Bean. It also promises UrBeats earphones, a new colour and ClearVoice improved call tech. Not enough on its own to revive the ailing corporation's finances but its just one strange of a recovery plan.
They stand to gain more from their pairing with Windows Phone 8. Rather than pinning their hopes on a single OS, HTC are in the enviable position of being able to see which one is more likely to fly and then pin their hopes on that. The Android and Windows Phone 8 operating systems appeal to different sectors of the smartphone market as well. Those who want seamless integration with their desktops, Hotmail accounts and Xbox products are more likely to plump for the Windows Phone variants. By contrast, Android will still appeal to a slightly younger crowd.
The Windows Phone 8 phones look to be pretty well specced too, and depending on what point they reach the market at, they look set to be pretty outstanding in their classes. The mid-range Accord boasts a 4.3" Super LCD 2 display, an 8 megapixel camera and 1GB RAM. Hardly a slouch then. The problem facing HTC, therefore, is that they might have made some great hardware but what if Windows Phone 8 stinks? A failure of one (either hardware or software) would drag down the other. Both companies really need these phones to take off.
From what we've seen so far of Windows Phone 8's performance, its clear that it is fast. They heavily optimised it so that it is fully scalable to all kinds of chip architecture running smoothly on single and dual-core chipsets, not just on the bigger hitting quad-core processors seen in phones like the Galaxy S3. Even the Lumia 610 has shown that Microsoft's dev team can work their magic to produce a fantastic experience on low end phones.
This is something both HTC and Microsoft need to concentrate on. iOS has cornered a lot of the top end smartphone market already. That market is also approaching maturity. Real future growth is actually in lower end phones worldwide - something that both need to concentrate on in order to remain profitable.
To see more info about HTC phones currently available in the UK, check out Store T Mobile.
I write about phones, gadgets and the tech industry. I also do SEO.
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